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How We Created a Premium, Niche Fragrance Brand and Made it Affordable

Tabassum Khan and Shakir Ahmed are founders of a premium lifestyle brand, HABIBI NY. They launched their brand in 2016 with a mission to inspire love, diversity, and unity through unique, premium, and long-lasting scents. They spent their first year hopping around local events and setting up vendor tables and booths talking and sharing about …

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